The two firms will also offer access to finance, training, events and networking software, and to creative and digital businesses in the North East in a mission to accelerate growth within the sector.
Between them, the firms have 14 years experience of supporting over 1500 businesses and creating in excess of 800 new jobs.
David Dunn, CEO of Sunderland Software City said: “We’ve worked informally in the past with Generator and our combined experience of working with businesses delivering tangible results and growing strong and connected networks in the software, creative, digital and music sectors presents a clear rationale for formalised working.
“Joining forces to signpost businesses to the most appropriate outlet of support and sharing expertise, knowledge and opportunities between Sunderland Software City and Digital Union will clarify this offer and strengthen and accelerate the growth of the tech and digital industries in the North East of England.”
Jim Mawdsley, chief executive of Generator added: “It is essential for the sector that alliances such as this are forged so that we can combine experience, expertise, and resources to ensure we can support consistent growth.
“As a recognised support organisation, we see Sunderland Software City as an important partner for both us and the North East Creative and Digital industries.
“It is a further boost to an already rapidly expanding area of our economy.”
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