The project saw Easy Teasy take on four interns from Northumbria University, allowing them to develop collaborative and productive working skills with colleagues in a business environment, replacing the traditional dissertation for students but resulting in the same total marks for the degree.
International business management students Emily Turner, Charanpreet Ryatt and Betsy Sage, and finance and investment management student Matthew Chatswood were given behind-the-scenes access to the business and the opportunity to work with the creators.
Easy Teasy was set up in 2014 by Tom Webb and Luci Cowie as part of a Northumbria University module designed to give students realistic experience of running a business.
Webb said: “We set the students a brief to develop our business marketing plan, particularly focussing on wholesale pricing and advertising methods to enter high-end retails and attract B2B consumers.
“We’ve been so impressed by the responses and standard set by the interns, and have already started to implement part of their strategy into the business - we’re looking to develop the website with a dedicated B2B aspect, invite guest bloggers and, based on their research, we’re going to create better wholesale pricing strategies.
“We’re delighted to have been able to return to the university which activated our start up and the students should be really proud of their work.”
Student Betsy Sage added: “It was fantastic to work with Easy Teasy and learn about their business. I’m so pleased our strategy is going to be applied and I look forward to seeing Easy Teasy go from strength to strength.”