Sunderland AFC extend partnership

Sunderland AFC extend partnership

Sunderland AFC has extended its partnership with Everyone Active in an agreement which sees the national leisure operator continue as an official partner of the club for the 201617 season.

Everyone Active became the official wellbeing partner of Sunderland AFC last season, enjoying a range of rights including the rebranding of the club’s Fan Zone, LED perimeter and jumbo screen advertising at the Stadium of Light, along with player endorsements and match day programme advertising.

Gary Hutchinson, commercial director at Sunderland AFC, said: “We have enjoyed a successful partnership with Everyone Active over the past season, working with them to provide an engaging and vibrant matchday experience for our fans and we are delighted to extend the partnership into next season.”

Ian Bradgate, Everyone Active’s area contract manager, said: “We are delighted to be continuing our partnership with Sunderland AFC. The club has been hugely supportive of us during our first year of being in Sunderland and it’s great to be working with people who are as passionate about getting people active as we are. We look forward to building on our strong relationship with them.”

Everyone Active, which has a strong reputation in delivering well-managed leisure facilities and creating activities to support health and wellbeing, will continue working alongside Sunderland AFC to promote the benefits of positive lifestyle choices throughout the 201617 season.


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