North East businesses back Newcastle Pride

North East businesses back Newcastle Pride

Businesses from across the North East are lending their support to Northern LGBT festival Newcastle Pride.

More than a dozen businesses from the region have signed up to back this year’s event, which attracted more than 71,000 visitors in 2015,  including business improvement district company, NE1, who have been confirmed as the event’s main sponsor for the second year in a row.

The firm, which works to raise the profile of Newcastle as a regional capital city, will be joined in sponsoring Newcastle Pride 2016, by a number of public sector organisations, such as Northumbria Police.

Stephen Patterson, director of communications for NE1, said: “Newcastle Pride brings one of the single biggest boosts to the North East economy every year, with around £9m generated in 2015 alone.

“Being able to support this event is something we are extremely proud of and it’s fantastic to see so many other businesses getting on board.”

Other businesses getting involved include banking giants Virgin Money and Barclays, leisure brands Mercure, Eazy Street and Nandos, housing and utilities providers Gentoo and EDF Energy and health agency MESMAC North East.

Each company will sponsor a specific element of the festival, which runs primarily at Newcastle Town Moor from 15-17 July, with overall support also being offered by Newcastle City Council, as well as media outlets Pride Radio and Made in Tyne and Wear.

Mark Nichols, chair of festival organiser, Northern Pride, said: “As a charity, Northern Pride relies heavily on the support of private and third sector organisations to host events like Newcastle Pride.

“Those who sign up as sponsors are offered a unique opportunity to engage with the LGBT community on a wide scale and to showcase their brand to a captive and receptive audience.

“It also sends out a powerful message of tolerance from each organisation and helps support of goal of removing social exclusion all together.”

Newcastle Pride 2016 will feature a weekend of live music and entertainment at Newcastle Town Moor, including performances by headliners 5ive and Heather Small, as well as stars such as Jake Quickenden, Sonia and Nathan Moor.

 

 

If you’ve enjoyed this article, click on the link below to sign up for more similar stories in your region.

Bqlive BQB Sign Up Button NE