The #FridaySocial: Digital influencer guidelines, Twitter tests and Facebook Messenger Bot updates

The #FridaySocial: Digital influencer guidelines, Twitter tests and Facebook Messenger Bot updates

Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days. Let us know your thoughts in the comments or via Twitter – @Umpf @amybyard

New branded content guidelines issued to online influencers

Zoella

According to new guidelines issued by The International Consumer Protection and Enforcement Network, digital influencers must disclose all paid-for relationships clearly in any content they post. The three sets of guidelines on online reviews and endorsements are guided by three principles:

1)      Disclose clearly and prominently whether content has been paid for

2)       Be open about other commercial relationships that might be relevant to the content; and

3)      Give genuine views on markets, businesses, good or services.

The new guidelines are published after research earlier this month revealed that brands’ marketing teams are more likely to use social media influencers than more traditional celebrities in campaigns. 

 

Twitter tests two new features

Twitter Test

 

According to TNW, Twitter appears to be testing two new features. On some profiles, it’s now displaying when those accounts are most responsive, similar to the update Facebook rolled out last August for Pages. It’s not clear, however, if it will become available to all users or if they’ll have any control of it.

The network is also trialling a new ‘Featured Tweets’ tab that displays tweets selected by the account owner. 

Hopefully, if these updates are rolled-out to all brand pages, it will help improve brands’ customer service through Twitter. 

 

Facebook unveils Messenger bot updates

Messenger Bot

Facebook has unveiled a number of new features for bot developers on the Messenger Platform aimed at making the conversational tech more accessible to users.

Since the feature launched three months ago, Facebook has overseen the build of over 11,000 bots on its messenger platform. The chatbots for Messenger feature allows developers to build bots, and Facebook claims around 23,000 developers have signed up to Facebook’s Wit.ai to build them.

Key updates include: