The campaign, which started in January 2015, sees a toothbrush or toothpaste donated to children both in the UK and internationally who have poor oral health and limited access to dental care, for each WhiteWash Laboratories’ product sold.
An impressive 250,000 brushes have since been raised through the company’s efforts and it has recently turned its attention to further supporting another of its causes, Help for Cancer.
WhiteWash Laboratories was set-up by life-long friends Matthew Lloyd and Tom Riley in 2010 after the duo realised many people want a whiter smile, without expensive treatments and products.
Leeds University dental graduate Matthew and business graduate from The University of Nottingham Tom combined their expertise to produce a range of peroxide and non-peroxide based whitening products that are affordable and provide genuine results.
Tom said: “We wanted to make a difference from the start and Brush for a Brush was the perfect way to do this. For some of us in the UK, it’s easy to take for granted our exceptional health service and looking after our teeth is an everyday normality so it’s truly rewarding to help those less fortunate than us, without these privileges.”
Matthew, who is also a practicing dentist, added: “It’s a huge achievement to surpass the quarter of a million mark in our campaign and we’re also proud to get involved with Help for Cancer, which is such a simple yet innovative way of generating funds for an incredibly worthy cause.”
WhiteWash Laboratories is partnered with Pink Ribbon Foundation and Prostate Cancer UK selling charity edition manual and electric toothbrushes where a portion of the purchase cost goes towards supporting cancer awareness and research.
The Brush for a Brush campaign has also been extended across WhiteWash Laboratories’ new brand Nano, which launched earlier in 2016 and has already proved popular with celebrity faces.
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