The news follows the appointment of training director, James Lane, who joined the group last month to bolster the senior team’s digital training savvy. James has been supporting the Enterprise Made Simple team to formalise the HypeStar service offer, which will focus on delivering digital and social media marketing training to pre-start businesses and established SMEs across the North East.
Phil Teasdale, chief executive at Enterprise Made Simple said: “In the past few years, we have recognised that digital and social media marketing can massively enhance growth and the achievement of business goals, and saw training provision in this area as a real gap in the market. In HypeStar, we are now in a position to help businesses of all shapes and sizes use these tools to their advantage to really supercharge success.”
James, who boasts a 15 year career in IT and training, said: “The HypeStar offer is different from other digital marketing training. Having worked in this industry for some time, I’ve come to realise that entrepreneurs that want to succeed are real ‘doers’, so it follows that the tools they need to achieve their goals need to be practical and hands on; so that’s what HypeStar training delivers.”
In the past three years alone, Enterprise Made Simple has helped to create more than 1600 new businesses and more than 3000 jobs. The group has also led the charge to help workers affected by the closure of SSI, having helped ex-staff to start 210 new businesses.
Phil said: “By equipping people with the practical tools needed to deliver effective, impactful digital marketing, HypeStar will undoubtedly help countless entrepreneurs and business owners to supercharge their success and take their businesses to the next level.
“Along with everything else that Enterprise Made Simple offers, we aim to help a further 2000 businesses in the next two years to launch, grow and thrive.”
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