Meet the MD: Kerry Sarah Quinn of Kerry Sarah Quinn Consulting

Meet the MD: Kerry Sarah Quinn of Kerry Sarah Quinn Consulting

Kerry Sarah Quinn is a certified digital marketing trainer & consultant who heads up her own digital marketing agency Kerry Sarah Quinn Consulting. Kerry works with SMEs and mid-size to large organisations helping them to navigate through the marketing landscape. She took some time out of her day to chat with BQ and tell us more...

Describe your role in no more than 100 words.

I ultimately help businesses and individuals navigate the digital marketing landscape by delivering certified and accredited professional diploma courses, corporate training and marketing strategy & planning consultancy.

In a nutshell, I help professionals and companies bridge their digital skills and education gap through dynamic course lectures and hands on practical learning activities including; presentations and live exercises that enables them to devise and execute an advanced digital selling strategy.

I also offer CPD coaching and seminar talks. Enjoy working with SMEs and corporate clients’.  Helping individuals and marketing departments of all sizes and industry sector build and maintain an online presence.

What is it the company does?

We are a national digital marketing training course provider and consultancy. Through individual classroom based learning (student) or corporate training (on-site), our globally recognised and accredited digital marketing courses help individuals and employees improve their digital marketing activities.

As an education partner with the digital marketing institute our course syllabus is validated by world renowned digital brands. Essentially, we help transform business professionals and marketing departments to achieve digital marketing excellence and gain qualifications. Our corporate offering provides a  training service that tests, trains and qualifies employees and senior staff. 

We begin by testing existing staff’s digital skills in a number of different subjects including; Email Marketing,  Social Media, Search Marketing, Search Engine Optimisation, Strategy & Planning & Digital Selling. We then produce a bespoke training programme to ensure we meet the organisation's educational needs.

Give us a brief timeline of your career so far – where did you start, how did you move on?

My background is quite extensive - working for 18+ years within the professional services and business sector,  which includes working for some of the largest global and international corporations such as Shell, RSM Tennon & Drake International, where I enjoyed roles developing new business opportunities, creating sales processes and implementing marketing initiatives  on a Pan European level.

I was living in London and working in the marketing department of Shell when I decided to set up on my own. My company Quinn Wilson Associates Limited focused primarily on the legal sector initially. As a full service creative and digital marketing agency, we designed and developed websites, offered management services in search engine optimisation, search marketing, email marketing, social media and video marketing. 

The agency successfully managed a large portfolio of law firm clients’ trained a number of professionals through workshops and speaking engagements and offered one to one coaching and mentoring programmes.

Eager for a better work life balance, I decided to return back to my roots in Newcastle to spend more quality time with my family but continued to travel to see my clients’ in London.

As a public speaker I’ve enjoyed a variety of keynote speaking engagements at various leading industry conferences up and down the country and have had the pleasure of delivering seminars about the benefits of digital marketing to industry experts.

In 2015 I decidedto set up a training consultancy trading in my own name which is what you see today.  

I’m passionate about all things digital and seek to address the issues businesses face with fast moving technology. I guess you could say that I’m  on a mission to bridge the digital skills gap and  passionate for the digital economy to grow.

What do you believe makes a great leader?

That’s easy. Always put and think of others first. Never look to advance oneself, help others to achieve their goals and passions and everything else will fall into place.

Of course, not forgetting Passion and enthusiasm. Passion is what gives you the fire in your belly to get out of bed and want to go to work each day.

I believe success consists of going from failure to success without loss of enthusiasm or stepping on people on the way up. You should always be approachable whilst keeping your finger on the pulse.

What has been your biggest challenge in your current position?

Change. I have had the pleasure of being at the forefront of the digital revolution and have seen a lot of changes in new applications and software. But my biggest challenge is not only keeping abreast with all of the new technology, but also on the flip side - encouraging my clients to change.

People resist change as they are happy with the way they have done things - right or wrong. But as long as you understand the reasoning behind resistance and strategize a winning outcome, slowly but surely people will listen and be open towards change. 
How do you alleviate the stress that comes with your job?
I enjoy yoga, running and walking my dog. I also find writing relaxing. I write a lot. I’m busy writing my book - and whenever I get some ‘me time’ I engross myself in it. Ironic really as it’s a business book - ha!
When you were little, what did you want to be when you grew up?
I wanted to be a teacher. I would gather all my neighbourhood friends together in my bedroom and give them spelling and maths tests to do. Looking back I’m sure that did not make me at all fun to be around but it set the path for me to be a public speaker and teacher I guess you could say.
Any pet hates in the workplace? What do you do about then?
It would have to be not owning up to mistakes - passing the buck. People refusing to take responsibility for their actions, blaming everyone else  but themselves.

As a personal brand it’s so important for me to have confidence that at every customer touch point my employees are ethical in their approach at all times otherwise all my owned hard work goes out of the window and my name is mud.


Where do you see the company in five years time?

Well I guess I would like to look back at this stage and see the positive impact that our students have made in the growth of the digital economy. A digital footprint of marketing  experts and entrepreneurs using the knowledge and practical digital skills that we have taught them and seeing their businesses and visions flourish.

To remain positive and motivated towards educating others’ and continue to be a role model to women wanting to get into digital.  There is still much to do to encourage young women to consider digital careers at a very early age, and we do need to focus in depth on aptitudes, attitudes and confidence and the breaking down of barriers for women and girls entering the technology world.

I would hope that I have played a lead role in the not too distant future and perhaps get involved with gender diversity and equality in the workplace in schools as well as setting the standards and best practice for digital recruitment.

What advice would you give to an aspiring business leader?

Education is key. Always be open to learning from other people who have been there and done it.

Too many business people and entrepreneurs are by nature independent risk-takers and aren't willing to ask for help when they need it.

This is partly due to them raising the company from its infancy stage right through to maturity and wanting to manage it from the ground up.

But we don't always know everything there is to know about successfully growing and managing a business. Sometimes it makes sense to seek the advice of others. Don’t be afraid to learn from others and seek professional continual development. 



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