The Botanist teams up with Poetic License

The Botanist teams up with Poetic License

A popular Newcastle bar has partnered up with Sunderland gin distillery Poetic License in a bid to boost its specialist gin menu.

The Botanist in Momument Mall has added the Wearside distiller’s Northern Dry Gin to its aptly-named The New World Gin List after its owner group The New World Trading Company.

The Botanist Newcastle has now helped the seaside-based distillery to achieve listings nationwide across The New World Trading Company’s portfolio of The Botanist and The Trading House venues from Glasgow to London, as well as Manchester’s The Oast House and Liverpool’s The Smugglers Cove and recently-opened The Club House.

Paul Burns, The Botanist senior business development manager, said: “Poetic License was first suggested to us by a staff member, head bartender Jordan Fish, and since bringing in the Northern Dry edition it has become a hugely popular choice with customers and gin-enthusiasts alike.”

Poetic License was launched in autumn 2015 by entrepreneur and managing director of Tavistock Hospitality, Mark Hird, who has more than 25 years’ experience in the leisure and hospitality sector.

Mark said: “The Botanist brand is very in-keeping with ours – bold and conceptual – so this partnership has been the perfect fit for us and in turn, really beneficial.

“We’re now working with all of The New World Trading Company sites to nurture the relationship and offer staff training around our spirits and suggested serves, combining this with each venue’s distinctive style and customer knowledge.

“All in all, we’re really proud to be working with them and from this have gained some great exposure which has played a vital part in our growth story over the last year. We look forward to developing this partnership in the future.” 

 

 

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