In a bid to increase the growth capability of creative and digital businesses in the North East, Generator is urging ambitious and established firms to apply to the programme, which is set to create hundreds of jobs within the emerging sector.
While there are many programmes for start-ups to choose from, the agency believes there is a lack of bespoke support for existing businesses in the region's creative sector.
Speaking about the programme, which launches today, Generator's business support programme manager, Jonny Gray, said: “By their very nature, creative and digital enterprises tend to be born out of creative brains who do not necessarily have a background in business and fresh perspective alongside experience and vision, can impact immeasurably on growth.
“We see the Business Growth Pipeline as a vital support mechanism to assist North East based creative and digital businesses scale-up their operations to achieve their full potential.
“Many businesses are led by an ownerfounder where the move from ‘successful creative’ to ‘successful entrepreneur’ presents challenges, particularly around commercial growth.
“Generetor has a fantastic knowledge of the values and motives driving decision-making by these creative and digital firms, many of which are started by mavericks whose creativity, lifestyles and business ambitions are totally entwined.”
The Business Growth Pipeline will aim to increase the turnover of North East businesses and help them expand their workforce in line with NELEP’s economic ambition of more and better jobs.
On entering the pipeline, clients are provided with a diagnostic from where they are matched with appropriate industry leading experts who will take on an ‘Interim Director’ role over a 12-month period, working on specifically agreed areas of the business that need expert guidance, or where experience may be lacking.
Software company, Gospelware, successfully completed Generator's 6-month Business Growth Pipeline and were delighted by the results, as the pilot enabled the company to employ its own full-time financial director.
Managing director, Ryan Davies, said: "The support we received from Generator from our interim Financial Director was fantastic – it really helped us align our financial goals around monthly output and helped us with process for reviewing. Our interim Financial Director was a great guy to work with, providing us with a wealth of knowledge and experience."
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