Newcastle family-run salon At Sisters is preparing to go for a prestigious L’Oreal award, after securing their place in the regional finals.

It’s a further boost for the salon which has been growing and gaining accolades consistently. Established by Margaret Emmonds, originally in the Bigg Market and now on Pink Lane, her daughters Claire and Joanne followed her into the trade and continue to grow and diversify the business today.

L'Oréal Colour Trophy, the longest running live hairdressing competition in the world, showcases some of the brightest hairdressing talents across the country, whilst ensuring that hairdressers nationwide are continually inspired to celebrate ‘Hair Inspired by Fashion’.

Claire Hildreth, Margaret’s daughter, is leading their quest to win the L’Oreal Colour Trophy 2017. In the first round, hundreds of photographic images from across the country were judged by the most influential names in hairdressing including Trevor Sorbie MBE, Jamie Stevens, leading session stylist & press favourite Adam Reed and hairdressing icon Charles Worthington MBE. At Sisters fought of stiff competition and were successfully chosen to go through to the next round of the competition

Claire said: " I’m really proud of At Sisters and the whole team. I’m passionate about colouring and I know what a difference this competition could make to our whole business. The competition is extremely tough – but if there’s anything we have, it’s competitive spirit!"

The next stage of the competition will put Claire and the team through their paces as they will now create a ‘live model look’ that demonstrates awareness of current hair and fashion trends. At Sisters are also regional finalists in the Men’s Image Award, with Sophie Ferris competing in this category.

From these live events just the top 4 salons will go forward to compete at the L'Oréal Colour Trophy Grand Final to be held on 5th June in London. This stage leaves them just one step away from scooping the prize.

The star-studded judging lineup for the finals includes renowned stylists Trevor Sorbie MBE and Charles Worthington MBE.