St. James' Park

St. James' Park

Newcastle United expands China presence

Newcastle United Football Club has launched three Chinese social media accounts as the club looks to increase its profile in the Far East.

The Magpies have unveiled official accounts on hugely popular Chinese platforms Sina Weibo, WeChat and Dongqiudi, boosting communication and engagement with millions of Asian sports fans.

The launch comes as Newcastle United’s new 2017/18 PUMA home kit – which carries FUN88 branding for the very first time and a special crest to mark the club’s 125th anniversary year – reaches stores across the globe ready for the new season.

Newcastle United already has a number of established fan groups in major cities across China and surrounding territories, some with thousands of active members and managing director Lee Charnley sees further room for growth.

Charnley said: “Social media plays a hugely important role in how we engage with supporters, particularly those who are unable to be close to St. James’ Park, so we are pleased to be launching new accounts on Sina Weibo, WeChat and Dongqiudi.

“With a number of existing fan groups in China and a growing presence in the region, both as a Premier League club and now as a partner of FUN88, this is a natural step for us and we look forward to connecting with even more fans and sharing our experiences with them.”

The launch of the new accounts comes shortly after Newcastle United was named as the fastest growing football club brand in the world in 2017 by industry experts Brand Finance, with 92% growth in the last 12 months.