Robotics boost as AVID targets £50m turnover

Ryan Maughan, Managing Director of AVID Technology Group

Robotics boost as AVID targets £50m turnover

Electric vehicle specialist AVID Technology is moving into robotics as part of a strategy to hit a £50m turnover target within five years.

The automotive cleantech firm is a market leader in the design and manufacture of powertrain systems for the electric and hybrid vehicle industry, and has just made a £1million investment at its Northumberland headquarters in Cramlington, including new test equipment to increase production as well as enabling the company to diversify into robotics and power generation.

MD Ryan Maughan said: “Our strategy is to increase turnover to £50 million in the next three to five  years as a specialist supplier of technology for electric vehicles, robotics and industrial electronics by growing our presence in the field of systems electrification.

“This will happen through new investment in three key areas of the business: the supply of electrified powertrain systems to heavy duty and high performance vehicles, the supply of fuel saving technology to the marine and power generation markets, and the introduction of a full design, test and manufacturing service for control electronics and motor systems for robotics and industrial equipment.”

AVID’s new facility incorporates a dedicated clean room and high-speed precision technology allowing AVID to assemble electronic devices in an accurate and repeatable manner.

AVID’s core expertise is the design of power electronics and motors used in electric and hybrid vehicle powertrain systems, such as pumps, fans and more recently propulsion. The company’s knowledge and pioneering technology is used by manufacturers of heavy duty and high performance electric, hybrid and fuel cell vehicle powertrains for efficient thermal management, lubrication and drive systems. This includes everything from high performance passenger cars manufacturers and motorsport to heavy duty buses, trucks and off highway machinery.

"We've seen a strong rise in demand for power electronics, motors and controls for non-automotive applications which we are keen to capitalise on by leveraging our skills, assets and brand awareness in the market,” said Maughan.

“The new investment in our manufacturing facility is backed by our expertise in power electronics, conversion, battery management, and motor control. Our in-house design, manufacture and component testing capability enable us to deliver rapid turnaround and cost-effective solutions for our customers.

“There is a great deal of synergy between what we have perfected in the automotive industry that we can bring to new sectors seeking high integrity electronics and motion solutions. This, together with our planned programme of investment and development in people, plant and technology will allow us to grow our presence in the systems electrification industry by providing effective, tried and tested solutions for both new and existing customers throughout the world.”