Twist Group

Richard Shell and Chrissie Plunkett

Entrepreneurs launch new PR agency in Newcastle

Richard Shell, the man behind Doxford Barns and Charlton Hall and PR Director Chrissie Plunkett, have teamed up to launch The Twist Group.

Entrepreneurs Richard Shell and Chrissie Plunkett have gone into partnership to launch The Twist Group - a new PR and communications agency based in Newcastle.

Together, Shell and Plunkett bring a wealth of commercial and creative experience to Twist. Shell is the entrepreneur behind the hugely successful bohemian venue Doxford Barns and the new eccentric venue Charlton Hall in Northumberland.

With a background in banking, his expertise will support Twist’s ambition to become a full-service agency, whilst simultaneously helping to centre the company firmly within the wedding, lifestyle and leisure sectors.

Plunkett’s background in PR originates from supporting Mikimoto, Mouawad and Stephen Webster brands in London. Her creative experience and leadership over the global campaigns for equestrian brand Airowear, followed by directing PR accounts whilst at a former PR agency for Vango, Bergans of Norway and Montane, will shape Twist’s creative direction in challenging the norm and encouraging audiences to interact with brands through creativity.

Plunkett said: “There are too many sensible brands out there doing sensible things that nobody ever talks about. Through Twist, we aim to disrupt their markets with our offbeat and creative approach, giving people reasons to want to talk and share about the brands we represent, whilst providing a profitable return for our clients.”

Shell added: “We’re brave enough to challenge the norm in order to distinguish the brands we represent. By adding enormous levels of creativity to the campaigns we deliver, our approach aims to bring commercial return for clients, whilst moving consumers seamlessly through every phase of the communications channel.”

Twist is predominately consumer-focused with skills to support some corporate and b2b elements across earned, owned and shared media.