Ben Houchen, Tees Valley Mayor with Geoff Johns, Director, Jeff the Chef Foods Ltd
Tees Valley Mayor Ben Houchen has launched a campaign for Teesside’s most famous dish, the parmo, to be granted Protected Designation of Origin (PDO) status.
One of the mayor’s election pledges was to gain a stamp of authenticity for the dish. He said: “We need to officially protect the provenance of this local delicacy and must make it abundantly clear that the genuine article is only from Teesside.
“The parmo was invented on Teesside and should only be made on Teesside. Securing PDO status would mean that people would know they were getting the real deal when eating a parmo.”
Houchen kicked off his campaign by visiting the Jeff the Chef factory in Middlesbrough, which supplies parmos to supermarkets nationwide.
A PDO applies to products which must be produced, processed or prepared within a specific geographical area and have a reputation, features or qualities attributable to that location.
Houchen said: “The majority of my work as Mayor is delivering an agenda that drives economic growth and increases prosperity. This involves tackling some really complex issues, from the future of our Airport to ensuring that our businesses can access the skills they need for future success.
“The parmo provides a more light-hearted and positive opportunity to really galvanise community interest and support, and to build local pride. It’s a key part of our local culture and we should be proud of Teesside and we should be proud of the things we produce.”
He added: “A PDO gives an elevated status to a product, which can be celebrated in local communities, at the same time as increasing business opportunities for local producers.
“The benefits of protected status are not lost through Brexit. The likely development of a UK scheme for protected food names will have the same advantages, and can be attached to future trade deals, including with the EU.”
If the parmo – flattened chicken breast dipped in egg and breadcrumbs, deep fried, and covered in béchamel sauce and melted cheese – gains PDO status it will rank alongside other well-known products and brands Melton Mowbray pork pies, parma ham and champagne.
Geoff Johns, director of Jeff the Chef said: “Getting PDO status for the parmo will not only protect the reputation and quality of Teesside’s favourite delicacy, but add prestige to it as a product and raise its profile outside of our region, bringing in money and jobs. This is about pride in our area and that’s why we’re getting behind the mayor’s campaign.”