How I started NewGen Creative

How I started NewGen Creative

Since learning about TV & film and starting a video production company in Newcastle, Justin Edlagan’s business has made on average 1.58 videos a week. He explains how.

Justin has been nominated for the BQ Festival's Emerging Entrepreneur of the Year award, and you could be too!

Tell us about your business, what does it do?

NewGen Creative is a video production company, which offers alternative advertising such as VR walkthroughs and 360 video content for online use. We are in the process of releasing a top-secret new VR product that we believe will revolutionise the online shopping space.

What did you do before you started this business?

I had a job in retail; as a young father of two children, I had to take on jobs that I didn’t really enjoy!

What inspired you to start up?

An American motivational speaker called Gary Vaynerchuck, my kids, and a strong feeling that an immigrant who didn’t speak English 10 years ago can make a mark in this world!

How would you describe your business to your grandma?

I’d tell her that we help businesses sell their services, by creating really ‘fancy and innovative’ adverts.

Where do you get advice, support or help?

There has been a lot of businesses and institutions that has supported us, most notably Transmit Start ups, Gateshead Council and Gateshead College

Finance is one of the most common barriers to starting up. How did you access the finance you needed?

My business partner and I took out a start-up loan through transmit start-ups to get started.

What has been your biggest achievement so far?

We are working with a big hotel chain, with over 60 hotels in Europe. We have grown our team to 7 from 2 the year before, which feels like a big achievement.

How do you differentiate your business from others?

We look at how we can help our clients get more attention, we don’t push to sell them services that they don’t need.

Also I like to think that my business partner and I are one big differentiator to other businesses - when you meet me, you’ll get what I mean…!

What’s it like to be your own boss?

It’s a lot of hard work, there’s a lot of things that needs to get done, you have to make sure that your team is happy whilst at the same time pushing them to achieve.

I don’t get to see my kids as much as I want to, I hope in the future they understand what I’m trying to do.

Where do you see your business in 5 years time?

In 5 years time, I would like to see NewGen as a major advertising player in the North East, we want to work throughout the world, however keeping a headquarters close to home.

What advice would you give to aspiring entrepreneurs?

If you want to do it, go for it. You don’t want to wake up in 10 years’ time, thinking “what if?”.

It won’t be easy, there will be loads of time where you WILL get down and feel like the world and life is against you - just keep your head down and keep going; you WILL see changes.

Trusting people is hard, keep vigilant, but do not alienate anyone.

Loyalty is one of the best quality you can find in a person, everything else can be taught.