North East home improvement company Warmseal is creating 12 jobs after setting up its own skilled installation team.
Warmseal supplies and installs windows, doors, and conservatories and provides a wide range of products to customers across the North East.
Since the company launched 25 years ago, Warmseal has used independent fitting engineers to install its products, but now it is recruiting six new installation teams, each comprising an experienced fitter and a new apprentice.
NEL Fund Managers has provided a six-figure investment from the Finance For Business North East Growth Fund that NEL manages.
It's the second time that Warmseal has worked with NEL, following a six-figure investment in 2015 which enabled the business to upgrade its IT systems through a move to a cloud-based network and server solution.
Warmseal managing director Brian Pears says: "Our success has always been based on treating its customers properly, and future proofing our IT infrastructure through the capital that NEL provided first time round has been a central part of ensuring we are able to keep doing this.
"We have a very loyal and longstanding independent installations team, many of whom have worked in the industry from its inception, but we know that there is currently a lack of new blood coming into the industry and wanted to act to ensure we will have the skills we need for the long term.
"Bringing in a mixture of experienced and apprentice fitters will create an environment in which everyone can learn, and both the company and our customers will benefit from the wider range of skills that we can offer directly.
"This is a bold move for us, but we are confident that it also will be a commercially rewarding one over time, and that it will add an extra dimension to a very strong product offering that remains successful within our target audiences.
"We've had a positive relationship with the very professional NEL team over the last couple of years, and it made sense to extend our relationship when we were looking at our different options for funding this project."
David Thomas, investment manager at NEL Fund Managers, adds: “The Warmseal management team has taken a very far-sighted approach to securing their future commercial growth, and we're very pleased to be continuing our successful relationship with them."