Start-up story: yboo

Martyn Gould

Start-up story: yboo

After a ten-year career in tech consulting, Martyn Gould decided to go in to business himself and set up yboo. He tells BQ about how he got started.

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What did you do before you started this business?

I’ve been a Technology Consultant for 10 years.  I’ve helped Telecommunication providers launch new services (and make more money) all over the world. 

What inspired you to start up?

The way Consumers buy mobile is broken.  All over the world, Consumers overpay as they don’t understand what they use and therefore cannot understand what to buy.

Tell us about your business in 100 words

yboo solves the problem of knowing which Mobile Network and deal is best (cheapest) for you.  It’s as easy as 1, 2, 3.  Download our App, use your smartphone as normal, sit back and wait for your recommendations..

How would you describe your business to your grandma?

yboo is a free service which helps you understand the best mobile deal for you so you can save money.

Where do you get advice, support or help?

I have an eco-system of suppliers, peers and good friends who keep me on track (and sane!)

Finance is one of the most common barriers to starting up. How did you access the finance you needed?

We bootstrapped ourselves.  Despite the noise, there is no support infrastructure or money for high growth start ups like us.  It’s ridiculous.  The organisations responsible for supporting potential Tech Giants like us should be ashamed of themselves. 

What has been your biggest achievement so far?

Designing, building and testing a product with no help from anyone else – see above!

How do you differentiate your business from others?

We’ve built something unique.  yboo is actually 4 robots which work together to make a complex process easy for the end user.  No one else has done this as yet. 

What’s it like to be your own boss?

Empowering, scary, challenging, amazing, frustrating.

Where do you see your business in 5 years' time?

A Tech Giant bringing new skills, jobs and opportunity to the Holme Valley. A Tech Incubator bringing new products to market in rapid time.

What advice would you give to aspiring entrepreneurs?

The best thing about advice is to listen, distil it, and then feel free to ignore it. If I would have listened to the industry, yboo would still be a pipe dream.