Geeky Medics has been selected to exhibit in the Innovation Showcase at this year's VentureFest North East. Founder Dr Lewis Potter explains what the business does and discusses what it means to be innovative.
Describe your business in no more than 60 words
Geeky Medics is a medical education platform that allows healthcare students to learn clinical skills at their convenience, on any device of their choosing, through the use of our innovative website and app.
What prompted you to enter the innovation showcase?
Geeky Medics now receives over one million views of its content every month from a global audience of healthcare students, with many universities across the world also using the resources to teach students. Despite this global reach I often fail to communicate our successes locally.
Describe the innovation that you’ve entered the showcase with.
Geeky Medics provides a platform and high-quality content aimed at medical students and other healthcare students and professionals. Our content now receives over one million views each month from a global audience. The app, which has been downloaded over 90,000 times, allows users to watch videos of key clinical skills, learn from written guides and assess themselves or colleagues using our interactive mark schemes.
How would you describe that innovation to your grandparents?
They’re not quite sure what the internet or an app is, so when they ask about Geeky Medics I tell them it’s helping medical students to learn how to do things like feel for a pulse, listen to a heart and communicate better with patients.
What are the best and worst parts of trying to be innovative in your business?
The best part of innovating in this sector is the level of engagement we get from our international community, who are always asking questions, encouraging us to keep raising the bar and offering to be involved. One of the difficulties of innovating in the healthcare sector is that although lots of people would like to be involved in this kind of project, most simply don’t have the time due to other clinical commitments.
What are the biggest challenges you face?
With our increasing growth and reach comes the challenge of producing educational resources and products that scale across multi-disciplinary and multi-national healthcare contexts.
Where do you get support and advice to help you run your business?
I’m lucky enough to have gained an NHS Clinical Entrepreneur Fellowship which provides me with incredible mentors with lots of industry experience.
What does being chosen for the innovation showcase mean to you?
As someone who has always lived in the North East, it means a great deal to be selected for this exciting event and to have the opportunity to gain some local recognition.
Where do you see your company in five years’ time?
As Geeky Medics continues to grow in both breadth of reach and depth of educational value I see the company becoming a leading international provider in the healthcare education sector. Working with educational institutions we hope to continue to enhance the learning experience for healthcare students and professionals.
What would you tell businesses who are hoping to be more innovative?
Continually reassess the unmet needs in your sector, as each provides the opportunity for an innovative solution.
Come and see the region's latest innovations for yourself, and get a unique chance to talk to the people behind the big ideas by registering for VentureFest North East here: https://goo.gl/kmYriT
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