Social media and marketing business, Digital Lipz, is entered into this year's If We Can You Can competition. Founder Rebecca Todd explains how she got started and why she entered the competition.
What did you do before setting up your business?
Prior to setting up my business I worked with extremely vulnerable young people in residential care, in the community and in secure environments. The people I worked with had either committed crime or been subjected to exploitation, neglect and abuse.
This was not an easy job but it gave me hope that I could at least try and make a difference to people who hadn’t had the best start. The personal goal within my role was to give hope, empower and encourage young people to work towards a better future.
What inspired you to set up your business?
it’s a strange one because deep down inside I have always felt that I can make a difference to people's lives in a positive way. I never thought I would be here today! I have been a long term sufferer of anxiety and depression, these insidious disorders deeply affected my life in my late teens and early twenties. I always knew by helping others it made me feel better within myself and I still have a ridiculously strong feeling that I am here to make a difference and create something special. I wanted to find away to help others but express my creativity, uniqueness, individuality and be proud. I wanted to show people I could be stronger than those disorders and prove to myself that anything is possible if you change your mindset. My previous experiences in work and life have guided me to this point. One day when I stumbled across an American guy, Tai Lopez, preaching about starting social media business it occurred to me, I can do that, I want to do that!
What makes this business different?
I always struggle with this question. I guess to begin with the answer would be me! I have a story to tell, a story that people can resonate with to some degree. In life and in businesses a story is paramount and I work closely and attentively with my clients to establish their story. I look really deeply into why they do what they do and what they want to achieve. I have a genuine love for helping people prosper in life and in business. Social Media and Marketing I only a method for executing what we really want to say to our customers and prospective clients. Through my skills and thorough consultation, I connect the dots to help businesses reach out, execute their messages and build a brand that people can trust.
What inspired you to enter the If We Can You Can Challenge?
I met a lovely lady at the Natwest Boost event in Newcastle and she spoke very passionately about the award scheme. After a teeny weeny bit of deliberation I decided to apply…. I guess I thought, ‘what do I have to lose?’ Stepping out of my comfort zone is the only way I will develop, so the decision was easy.
Where do you see your business in three years’ time?
Gosh! I see my business to be positively recognised not just in the UK but in several locations around the world. My business will be thriving; offering opportunity employment to young adults who are looking to enhance their skills in the digital and creative industry. all who have a story to tell.
I see my business to not just ‘do social media and marketing’ but to be a company that see that the bodies behind it want to make a massive difference to their community and people who need it the most with an active portfolio of work completed that has helped businesses around the world including on a charitable basis. I see Digital Lipz opening an online and offline academy to teach people key business skills in the creative and digital world as well as the importance of incorporating a great network of businesses who can back my programs and help support the venture for their own benefit and that of the company.
What has been the most rewarding part of your journey so far?
Receiving feedback from my clients to tell me that they couldn’t do without Digital Lipz in their business, to receive feedback that what my company does is an asset to them. To hear that my work, my words and my guidance has given them the confidence and the foresight to push their business to the next level… That is extremely rewarding!
What has been your biggest challenge?
Streamlining my ideas into a proper well thought out plan. Sometimes as a creative you get ideas overload, it’s true I dream about PDF’s and funnels! I think understanding and recognising the ideas that can create a secure income and foundation for business growth.
Who/what gave you support or advice?
Shout out to Entrepreneurial Spark and the entrepreneurs within the program! It has been great so far, helping me look at “why” I make the decisions I make in business and how that decision can become profitable. It’s not so much the advice they give you directly but the reflective time you have that makes you really look at your business.
What advice would you give to someone looking to set up their own business?
Don’t be a wuss. do it! Yeah, it’s hard, yeah it can give you massive headaches, but one thing is for sure - it is yours! It is your creation. Sometimes it might not work out the first time around. So what? keep at it. If you are consistent in anything, with the confidence and the vision to do well, you will succeed. So go for it!