Virgin Money's rainbow credit card
Virgin Money has launched a new credit card giving customers the opportunity to show their support for the LGBT community and raise money a LGBT rights charity.
The new Rainbow credit card is available for customers to select in combination with any product from Virgin Money’s credit card range, which includes a wide choice of balance transfer, money transfer and purchase options.
Virgin Money will make a donation of £1 to LGBT charity Stonewall for every purchase transaction made using a Rainbow card in the first three months following account opening, up to a total of £100,000.
Stonewall was established in 1989 to advance equality and acceptance for lesbian, gay, bi and trans people. The charity promotes equal rights by working to tackle homophobia, biphobia and transphobia. It is focused on four key priorities: empowering individuals, transforming institutions, changing hearts and minds and changing laws.
Chris Taylor, director of credit cards at Virgin Money, said: “Virgin Money believes in the positivity and the openness that the rainbow flag symbolises. We are delighted to launch the new Rainbow card design to mark 50 years of progress with LGBT rights, while supporting Stonewall which does such fantastic work to promote equality for the LGBT community.”
Will Byles, head of corporate partnerships at Stonewall said: “Organisations have the power to effect change and at Stonewall, we believe that small acts can often have a remarkable impact. The rainbow card design is an amazing initiative that came out of Virgin Money’s LGBT network group, and a small but simple way Virgin Money customers can Come Out For LGBT while also supporting the work that we do here to improve the lives of LGBT people.”
The launch of the Rainbow card adds to Virgin Money’s existing activities in this area. The company runs an Affinity Pride Network which develops insight and awareness, as well as enabling colleagues to be part of an inclusive workforce where sexuality and gender identity are not a factor.
Matt Elliott, People Director and member of the Affinity Pride Network was recognised this year by OUTstanding as one of the Top 50 Ally Executives, and Joanna Walker, regional facilities manager, was included as one of the Top 50 Future Leaders.