A programme has officially launched to help businesses in the North East upskill their staff and learn hands-on digital skills.
Generator’s Digital Bootcamp launched with an event at Live Theatre in Newcastle, where attendees heard about the importance of digital skills from a panel featuring North East England Chamber of Commerce chief executive James Ramsbotham; Alison Shaw from North East Futures UTC, and Orange Bus CEO Julian Leighton.
Some of the region’s most successful tech companies were also on hand at the event to show their support for the programme and take questions from attendees.
Speaking at the launch, Generator CEO, Jim Mawdsley, said: “It was interesting to hear the issues facing both the education sector and digital agencies when it comes to the lack of digital skills. It seems that although we talk about this often, little action is being taken to solve pain points such as team work, communication, confidence, pitching and collaboration.”
Gospelware’s Ryan Davies said: “Those starting in digital roles for the first time think that they will get stuck into coding, designing and the digital meat of the job. This isn’t the case. We don’t open our laptops until we are have solved the problem using good old-fashioned pen and paper.”
Attendees at the event learned that the Bootcamp will give an essential grounding in essential soft skills needed to hit the ground running in both the digital industry and for the North East business community as a whole.
Mr Mawdsley continued: “Having access to businesses such as Sage, Hedgehog Lab, Drummond Central, O Communications, Orange Bus, and Gospelware is pretty much unheard of, yet because of our Digital Union offering, we have been able to pick the brightest brains in the industry and develop the programme around the gripes they have.
“The Bootcamp can eventually work directly with universities to prepare students before or after they graduate, help businesses find great new staff and give the opportunity for those struggling to get into the industry the opportunity to come face to face with it. It’s pretty much a win, win, win situation.”
The Chamber's CEO, James Ramsbotham, who was a guest speaker at the Bootcamp launch said: “North East England already has a global reputation for the quality of its creative digital capability.
“However, this is a very dynamic and rapidly developing sector and we need to work even harder to remain at the leading edge of this exciting industry and Generator's Digital Bootcamp provides an invaluable and forward-thinking solution.”
Delivered over an 8-week period on a day release basis starting in January 2018, Generator Digital Bootcamp will offer an extensive insight into the digital sector, project management experience, and soft skills training.
The Bootcamp is designed for organisations and individuals who need a better grasp of what’s going on in the digital world and want to adopt best practice ways of working.