Leo Zhu & Arthur Wang
Northumberland-based software developer, Taopix, has appointed Shanghai-based, Boostech, as its value-added reseller for China.
Founded in 2015, Boostech specialises in personalised and variable data software solutions for commercial printers. The two companies were first introduced to each other at China Print in Beijing in May 2017.
Boostech technical director, Leo Zhu, said: “We met with Taopix at the exhibition and our first impressions were that Taopix would be a really good fit for Boostech and complement our existing portfolio of products.”
“We’re excited to be representing Taopix in China and are looking forward to introducing this innovative technology to our customer base. Our business development team has built up strong relationships with print service providers across China who have invested in digital presses and who are always looking for new markets. Taopix will give them the ability to sell personalised photo books and calendars and other photo-centric products. We believe that personalised calendars, in particular, will be very popular as we have a huge calendar market in China. Our customers will be able to target banks, schools and all different types of companies.”
“Since our initial meeting, we’ve had the opportunity to gain a deep understanding of Taopix and are really impressed with how powerful and flexible the back end is. We particularly like the range of output options as our customers demand production functionality, it’s vital to the smooth running of their businesses.”
“Our customers will also be able to target the consumer market as there is an increasing willingness to buy online in China. More and more consumers are embracing mobile purchasing and using the likes of AliPay to buy products online. The Taopix web app for iOS and Android will be a big help in attracting these customers.”
Taopix commercial director, Steffen Haaga, adds “We’re very proud to have such an experienced, well-established and respected partner as Boostech in China. Both our companies agree that there is a huge opportunity to further develop the personalised photo market across the country and establish Taopix as the industry standard in the photo commerce market.”