Sherleen Cuthbert set up Angel Aesthetic Clinic to offer safe cosmetic treatments such as laser tattoo removal and dermal fillers. She tells us more about her business.
Tell us about your business, what does it do?
Angel Aesthetic Clinic offers laser tattoo removal, laser fungal nail treatments, laser carbon facials, cryolipolysis (fat freeze/body sculpting), allergy testing, muscle relaxant toxins (for face and treatment of hyperhidrosis), and dermal fillers.
What did you do before you started this business?
I worked conducting medical assessments for people claiming sickness benefit.
What inspired you to start up?
I have a passion for laser treatments and have seen too many people hurt or injured by going to people who aren’t trained or qualified to use laser machines. The aesthetic industry is not regulated so anyone can use one, I wanted to create a safe environment where people could go to receive this treatment.
How would you describe your business to your grandma?
It’s where people come to get things done to help them feel better about themselves.
Where do you get advice, support or help?
The scientist who trained me to use my machines, and the specialist nurse who trained me to administer toxins and fillings.
Finance is one of the most common barriers to starting up. How did you access the finance you needed?
My husband financed the start-up for me.
What has been your biggest achievement so far?
Actually just getting my clinic equipped, ready, up and running, also having already had a few customers.
How do you differentiate your business from others?
As far as the laser treatments go, I’m a qualified nurse who has been trained to a high standard to deliver safe treatments.
What’s it like to be your own boss?
I love it, it makes me more determined to make the business work, I’m proud of what I’ve achieved already.
Where do you see your business in five years’ time?
I would love to be bursting at the seams in my current clinic, possibly to have moved to a bigger clinic, being able to offer other treatments, and possibly have a franchise in another city in the region.
What advice would you give to aspiring entrepreneurs?
Don’t give up, if you have a dream focus on it, it can be really tough starting up but you need to power through the hard times a focus on the finish line.