Newcastle tech firm links up with Amazon for event

Sarat Pediredla

Newcastle tech firm links up with Amazon for event

A Newcastle technology consultancy has announced it will team up with Amazon for an upcoming event.

hedgehog lab will be joined by a representative from Amazon at its Innovate Now event, which the company hopes will provide insight into the possibilities generated by integrating conversational user interfaces into business offerings.

Amazon’s technical evangelist for Amazon Alexa, Andrea Muttoni, will present a detailed overview of the rise of voice-enabled experiences, before sharing some of the most impressive and influential use cases he has found on his travels.

Muttoni will be followed by Martin Jackson, Northumbrian Water Group’s head of IS strategy and Enterprise Architecture. Jackson will provide a slightly different perspective, exploring the business case for adoption as he expands on how his organisation is integrating conversational interactions to improve customer experience.

Northumbrian Water Group has been exploring the use of natural language interfaces in their business since July 2017, when it held its first ever NWG Innovation Festival. Attended by more than 1,000 people representing 140 organisations, participants at the festival looked at how they can work together to tackle a range of problems, including the way people will live and work in 2030.

hedgehog lab’s CEO Sarat Pediredla said: “We’re delighted to be able to welcome both Andrea and Martin to our Newcastle headquarters for our third Innovate Now event.

“Our previous events have proven hugely popular with decision-makers across the region, and it’s a testament to that success that we’ve been able to attract brands like Amazon and Northumbrian Water to present at our event.”

“As a company, we’ve been pioneering the idea that conversational interactivity can and will transform some industries for a long time now. We’ve released a great deal of our research and insight on the matter, and so I’m personally very excited to hear what Andrea and Martin have to say.”