Festive trading boom tops record year for Inn Collection Group

Sean Donkin

Record year for Inn Collection Group

Pub operator The Inn Collection Group has announced that it saw record Christmas trading following upbeat seasonal sales. 

The North East based leisure operator reported a 7.5% rise in like-for-like sales in the five weeks leading up to January 6, compared to the same period last year. 

Sean Donkin, operations director at the North East based pub group said: “We are delighted to have exceeded our seasonal sales forecasts with the strongest like-for-like sales achieved yet in the group’s 10-year history.

 “We enjoyed an extended period of festivities as a result of Christmas falling on a Monday, which enabled us to optimise the number of Christmas party events across our units, which has contributed towards a record rise in accommodation sales.” 

He added: “Bar sales grew strongly, driven by demand for premium drinks products and our Christmas menus and entertainment were well received and helped secure record covers across the period.” 

Strong festive trading topped an excellent year of trading for the operator, with the group delivering like for like sales growth of 13% for the year as a whole.

Overall, all trading formats performed well across the group’s estate, with accommodation leading the way with a 26% increase in sales. Total group sales were up by 13%.

The Inn Collection Group’s estate has a current total of 202 bedrooms across its Northumberland, County Durham and Teesside units, and construction of a further 30-bedroom new build inn at Amble, Northumberland, is underway, set to open in October 2018.