Sweetdreams sets its sights on Europe

Choc Nibbles

Sweetdreams sets its sights on Europe

Cramlington-based confectionery company Sweetdreams Ltd, has confirmed it will exhibit for the first time at the world’s largest sweets and snacks trade fair to seek export opportunities.

Representatives from the company’s senior leadership team will appear at ISM 2018 from 28 – 31 January at Koelnmesse in Cologne, to showcase the business and its range of products.

Over the last two years, the company has experienced unprecedented growth thanks to new product development and increased discount sector penetration with its Choc Nibbles product range. It is also investing in state of the art panning and coating equipment to develop new products, allowing exposure to new markets.

ISM 2018 is an opportunity to present the company’s new management team. On the stand will be Matthew Stephenson (MD & owner), Mike Flower (operations director), Andy Baxendale (technical director) and Mark Robinson (non-executive). 

The conference is the world’s largest trade fair for sweets and snacks and focuses on new trends, perspectives and business contacts. From chocolate and confectionery, to biscuits, through to snack items, the ISM conference reflects the entire spectrum of products on the sweets and snacks market.

Around 38,000 trade visitors and 1,647 exhibitors acquired a taste at the ISM 2017 event, and 2018 looks to build on that success.