Durham entrepreneurs Liam Sherriff and Craig Newbigin, who last year secured investment offers of £100,000 during an appearance on BBC2’s ‘Dragons Den’, are powering into 2018 with a refreshed brand, new products and a Crowdcube campaign for a further £250,000.
Natural Nutrients managing director Liam Sherriff said: “Crowdcube is one of the simplest and most respected crowd funding platforms out there”
“It allows us to offer existing customers the chance to invest in a brand they already love, and for us to reach out to business angels and investors looking for an exciting, ethical investment opportunity in fast-growing market.”
Natural Nutrients, which is based on the Drum Industrial Estate in Chester-Le-Street, provides customers with ‘clean’ and natural alternatives to existing sports nutrition and health products. The company also provides free online nutrition advice from Nutritionists, to help improve their customers’ health and wellbeing.
The company already has listings with Fenwick Newcastle, Ramside Hall Spa, and soon Durham County Council leisure facilities. Liam and Craig plan to use the investment to support additional launches with online nutrition giants Musclefood and Holland and Barrett.
They also plan to invest in new products and recruit two new members of staff as they plan to start exporting in future.
Liam continued: “We have a range of products that knowledgeable consumers love, and that can offer quantifiable benefits and more unique selling points over competing products in the marketplace. Our big plans are retail, but we will also use the funding to grow direct sales via our website and to build relationships with more specialist gyms and CrossFit facilities throughout 2018. We have also identified mainland Europe as a key market opportunity and have secured Department for International Trade funding to help us get there.”