Tony Carr (left) and Anthony Fenton (right) from Ynot with Raymond van Barneveld (centre)
Ynot, a newly created creative agency based in the North East, is celebrating after securing Darts legend Raymond van Barneveld as a client.
The agency will be working with the five-time World Darts Champion on video promotions and his new vlog, RvB – Through The Eye Of The Tiger.
The news was a big confidence boost for co-owners, Tony Carr, Oliver Lindley, Chris Kirtley and Anthony Fenton who all previously worked together at Sunderland AFC before setting up the company.
Tony said: “It was my sister, who is a big darts fan, that mentioned Barney was on the look out for some help with his YouTube channel.
“We sent him over our show reel and he instantly got back in touch which must mean we are doing something right as he had over 100 different agencies contact him.”
The four friends only came together at the start of the new year and since then have collaborated with Sky Sports and are working with several business from across the region.
Anthony added: “We have already reached some fantastic milestones, working with Raymond van Barnevald on his vlog and promotional videos as well as regionally offering our services to Durham Cricket Club and Chrysalis Leisure Group.
“We are also currently in talks with various Premier League footballers on different projects, but our main goal is to help build businesses here in the North East. We can never forget our roots and hopefully in time this will see the business grow and go from strength to strength.”
At the heart of this growth is the evolution of multi-media content which is disrupting industries across the globe. As Anthony adds: "By 2021 it is estimated that video will account for 82% of all internet traffic. We want to be a part of that and with the continuous rise of social media, we have entered into an era where the services we are offering are needed for every company if they want to grow.
"Because of our background in sport and especially football, we plan to do a Leicester City and punch above our weight, achieving great success along the way. We only recently all decided to come together full time and in just three-weeks have managed to land one of sport’s all-time greats in Raymond van Barnevald. I think that shows our ambition and we hope to continue that streak going forward, working with great people and companies."
You can view the trailer for the video here: