Strong growth for GFW Letting

Donna Cheney

Strong growth for GFW Letting

GFW Letting, the residential letting arm of land, property and business group, George F. White, has doubled in size following strong growth in the North East.

The letting agent appointed a new regional operations manager, Donna Cheney, who has developed the business steadily since she came on board. Donna has grown the business by 18% and doubled its headcount, creating a specialist team of 10 property experts who work with landlords’ needs in mind. In the last year alone, the business has increased the number of properties under management by over 10%.

Commenting on GFW Letting’s success, Donna said: “As well a buoyant property market - now is a good time for landlords to purchase buy to let properties because the demand is so high - GFW Letting offers something a bit different to others in the industry. Our service is highly personalised and tailored to a landlord’s specific needs. We adopt a very customer focused approach which sets up apart from those larger agencies which are highly departmentalised, avoiding the pitfalls of intermittent service, and smaller, one-man band businesses who don’t have the manpower to provide a comprehensive, fully regulated service to a wide range of clients.”

The business has expanded its services across the region, with offices now in Alnwick, Barnard Castle, Wolsingham, Bedale and more recently, Newcastle City Centre. The City Centre location is brand new, and ideally located to help expand the agent’s professional landlord portfolio.

Donna added: “Regulation is a key concern in the letting industry, with many poorly regulated agencies putting landlords and tenants at risk. Regulation is a huge priority for us - we’re focused on ensuring all members of staff receive continued training and undertake specific exams so that they can meet regulation requirements. Recently, three team members have just passed their Propertymark Level 3 legislation exams. Very few agents do this, or provide continued training to their employees, but GFW Letting does, so that it can provide the best level of service it can.”