North East research agency Explain Market Research has enjoyed its most successful year to date, outperforming on its strategic growth plan and delivering a 15% increase in turnover from the previous financial year.
The growth has been credited to significant new client acquisition across core sectors, with a focus on utilities, alongside large scale expansion into new sectors including higher education.
Kim Davis, managing director of Explain Market Research said: “As well as bringing in new clients from across the UK, our success has also been down to existing client growth through effective client management and illustrating the tangible return on investment that our strategic insights provide.
“Over the last year we have expanded the team, appointing a new commercial director as well as experienced research manager to support our rapid growth.
“I have no doubt that my talented team are the key driver behind the success of Explain research. We are a very commercially minded company, but we maintain the values of support and whole team success. My team deliver for each other and our clients and we pride ourselves on developing partnerships with the businesses and organisations that we work with, which shows in our impressive client retention rates.”
Over the next twelve months, the key focus of Explain Market Research will be innovation as gamification continues to be a core growth area for clients, alongside the continuous development of the Explain online community platform which has grown three fold over the past year.
Kim continued: “This year we turn 25 years old and we will be celebrating throughout the year as well as developing our Explained! insights series of events, where we share best practice and learning for each of our sectors. We are excited to build on our recent success and are excited to be shaping our best year yet!”
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