The Lakes Distillery's Lakes Gin has launched in Tesco stores across the North West of England.
The new distribution deal with Tesco comes on the back of a successful first quarter for the distillery, having seen significant growth and distribution plus numerous accolades including being named ‘best distillery facilities in the world’ for the third year running at Spirits Business Magazine’s Global Distillery Masters 2018.
Steve Brooks, Tesco’s Local Buyer says: “We’re delighted to work with Lakes Distillery to offer its award winning Lakes Gin in our stores across the region. We’re always on the lookout for the very best local products to share with our customers these make an excellent treat for any occasion.”
Nigel Mills, chief executive officer of The Lakes Distillery, said: “We are thrilled that The Lakes Gin is being listed by Tesco, and are sure that it will prove popular with customers regionally and nationally. In just three years, we have built a brand that is gaining both national and international recognition for being of a high standard and quality.
“Our Lakes Gin, one of the first products we created, has surpassed expectations in the on trade and off trade. The trend towards more premium spirits in the market is not slowing down, with quality and provenance at the forefront of customers’ minds, our premium crafted portfolio competes well with some of the biggest spirits brands out there.”
The three-year old distillery, which will see the release of its first single malt whiskies this year, is already being featured on international lists as a global tourism destination, including being named one of ‘eight distilleries [in the world] to see before you die’ by World Whisky Day.
The Lakes Distillery team will be working closely with Tesco to drive the new partnership with featured tastings, Distillery experiences and campaigns throughout the year.
The Distillery was the only distillery in the UK, and only attraction in Cumbria, to be awarded the prestigious Gold Accolade by VisitEngland and is already a Top Ten Lake District tourist attraction, with its whisky experience tours, gift shop and Bistro receiving in excess of 100,000 visitors a year.
The Lakes Distillery has already produced 600,000 bottles of whisky worth £30million at retail. Its products have won numerous prestigious awards for its Gin and Vodka brands, as well as its unique blended whisky, all on sale in outlets in the UK and in major export markets, including the Far East and Australia.