Market research agency Explain Market Research, which works with businesses across the UK in sectors such as utilities, social housing, higher education and healthcare, has partnered with a range of significant new clients across Scotland as part of its strategic growth.
The agency, which last month celebrated its most successful year to date, has added Scottish Water and SGN to its portfolio of clients in the utilities sector.
Building on its long-term partnership with SP Energy Networks and SSE, this acquisition of new clients signals the increasing presence of the North East agency in Scotland.
Explain has supported SP Energy Networks in undertaking business planning research including customer and stakeholder engagement using a range of research methodologies from innovative approaches to more traditional techniques to deliver robust insight.
In its work with Scottish Water and SGN, Explain’s expert team will provide quality, actionable insights to inform strategic decision-making, showcasing its experience advising a range of businesses in the utilities sector.
As a leading expert in utilities research, Explain has a proven track record of delivering large scale national projects to a range of utility companies, which it will build upon in its work with its new clients in Scotland. Drawing on decades of experience in market research, Explain offers research solutions to businesses, with each engagement plan being carefully designed to meet their client’s needs.
Kim Davis, managing director at Explain Market Research, said: “Expanding into Scotland and beginning work with Scottish Water and SGN is a fantastic achievement for the agency, illustrating our experience as a North East business successfully delivering projects across the UK, from Fort William to Southern England.
“With extensive knowledge and experience in the utilities sector, Explain is expertly positioned to deliver tangible results to our newly acquired clients, providing customer insight to support business planning. Understanding your market and having insight into the wide array of customers and wider stakeholders you serve is of extremely high importance to organisations that operate in a regulated environment and also want to deliver exceptional service to their customers.
“The two new client wins come at the end of our best year yet at the agency, contributing to our growth and forecast success in the year ahead. The team prides itself on our collaborative partnership approach to relationships with clients and on our relationships with key organisations in the utility sector such as Northumbrian Water Group which spans over two decades.”
“We are looking forward to developing our relationship with the new clients and expanding our portfolio of clients in Scotland.”
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