Mabo Media managing director Lee Mableson with (background) operations director Rob Jackson, technology director Dean Yates, sales director Craig Griffiths and marketing director James Lees.
A Middlesbrough digital marketing agency is aiming to create at least 15 new roles this year after enjoying a year of record sales.
Mabo Media is set to achieve sales of £1.4m after growing from a one-man-band to a 25-strong team. Now the par-per-click (PPC) agency has set its sights on getting staff levels up to 40 this year and up to 100 within three years.
Turnover has doubled year-on-year since the company was formed and 2018-19 is set for a record £1.4m.
Mabo works with more than 300 clients nationwide, offering a no-strings, contract-free approach to paid search management services.
Managing director Lee Mableson, who formed the company in May 2013, said: “I’ve seen a lot of firms struggle to cope with growth, especially in the digital sector, but it’s been very much a controlled growth for us – sensible and manageable.
“We’re big believers in promoting from within and giving current members of staff more responsibility, knowing they’re capable of doing the job with them already having already established themselves within the business, and this is proven with the recent promotions of Stephen Cumberworth to senior PPC account manager and Matthew Soakell to senior PPC trainer.
“The PPC side of the business will continue to give us the growth we’ve seen over the last five years, and now we have key people in position to make sure that continues.
“We’re about delivering a return on investment for clients. We’re in a performance market, our clients need to generate income online, it’s as simple as that, and it’s all data driven.
“People know us as a good, specialist PPC management for the SME market, which is our core business.”
Mabo reported a 97.5% retention rate throughout 2017. “In digital marketing that kind of retention rate is almost unheard of, especially considering we don’t ask our clients to sign any contracts,” added Mableson.”
Following recent successes, four senior employeeshave been promoted to director level, they are Rob Jackson (operations), James Lees (marketing), Dean Yates (technology) and Craig Griffiths (sales).
Mableson said: “All four who have been made directors had been made heads of departments last year, and this only reflects their contribution to the company.
“We have some significant growth plans. We expect to grow quite rapidly over the next two-to-three years, and people needed to be assigned responsibilities to take us forward and prepare us for a big push. We’re putting more fuel on the fire.”
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