Newcastle-based Explain Market Research has invested in digital innovation and development, launching an online community platform to help clients better meet the needs of their consumers.
High profile clients from a wide range of sectors nationwide, including utilities, healthcare and manufacturing, have already adopted the platform; recognising its benefits in increasing customer engagement and providing insights.
The launch of the latest online community is part of the company’s wider suite of innovative solutions to research and engagement, which also includes mobile app surveys, collecting ‘in the moment’ data and insights.
Explain has also invested in a gamification tool to allow water and utility companies to obtain service valuations with higher cogitative validity to aid in business planning. This bespoke gamification method has been developed as a way of discovering how much consumers are willing to pay for certain services, specifically when it comes to utilities.
Kim Davis, managing director of Explain Market Research, said: “Delivering innovative insights is at the forefront of our culture and we identified that in order to remain ahead of the game we needed to develop a digital service that is continually evolving. Our online community offers a bespoke members-only digital space in which to directly engage with your desired audience, which could include customers, stakeholders, or internal staff. Communities are currently being used to monitor perceptions of customer service, develop new products, and engage with vulnerable and ‘hard to reach’ consumer groups.
“The new gaming platform aims to understand customer preferences by asking them to trade off improvements in different areas to obtain opinion in a more holistic way. This tool is not just great for the water and utility industry but relevant to any organisation looking to prioritise investment, including the NHS.
“As an agency we are always looking to help our clients shape the future of their business, and the future is undeniably digital. Our platform offers a way for businesses to listen to their consumers, in a way that is appropriate for today’s fast paced world.”
These projects have been delivered as part of a much wider digital initiative which allows Explain to help businesses engage with hard to reach customers using tech. Software is developed to address specific business needs, allowing clients to have ongoing conversations with stakeholders in order to improve business function, grow and meet industry standards.
Based in the heart of Newcastle upon Tyne, Explain Market Research has provided full-service market research solutions to a range of organisations for over two decades, with specialist knowledge and expertise in the utilities, healthcare and financial services sectors.
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