Four of the firms who are taking part in the Great Exhibition of the North's innovation trail explain just what they've contributed, and why it's important.
Paul Bell - Ryder Architecture
Ryder became involved as part of the innovation trail. “Our studio is Cooper Studios, which started as a multi storey horse repository. People would come and park their horses there, and get the train. We’ve been working there for 6/7 years.
"We developed an idea around 'from horse to Hyperloop'; the history and the future of transport. 1300 children have been through the exhibition, seeing an installation which shows how Hyperloop works; the kids can engage, design a pod and send it around the office!"
Andy Brown - Shout
Shout is a software innovation company. "We've been working with the Newcastle Gateshead Initiative to produce the wayfinder app, helping people to discover what’s available throughout the exhibition.
The app puts a different angle on the exploration of the exhibition, taking place over 80 days. It shows what elements are taking place, and allows you to build your own trails and programmes of activity. Designed for all ages, it includes an element of gamification where you can win prizes by taking part.
Colin Kelly - MAAD
MAAD are based in the Northern Design Centre, specialising in digital experiences. "We wanted to work with artists and on something that wasn’t corporate. We were given a brief to produce immersive content along the theme of 'winged tails'. So, if you could fly, what would your wings look like?"
Their perspective on this project really gave people the opportunity to create. "We wanted to give kids the templates and let them design their own content," Colin says. And they wanted it to be created in augmented reality. But 3D content is augmented in front of you, and wings belong behind you!
MAAD used ARC, which means installing a range of green panels for people to stand in front of, so that people could experience it. Just rolling out across the region, these screens allow you to capture wings that you create in whatever image you want.
Dominic Lusardi - Animmersion
12 years ago, Animmersion was founded to explore immersive technologies... which didn’t really exist at the time.
"We wanted to use some brand new technologies to shine a light on what was happening in the North - and to test them for ourselves," Dominic said. And so their project is Deepframe - the world's largest mixed reality display.
"It's a 65-inch viewing window, and it means you can augment information into the real world would needing to use a device." In Eldon Square, there's a Deepframe which allows you to configure a car, and have a life size Lego encounter.
Coming soon to the Great North Museum, you'll be able to bring a prehistoric predator to life, and they've also created an immersive hybrid reality offshore wind turbine.
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement