A Tyneside-based electric bike company has made a deal with Northumbria Healthcare NHS Foundation Trust.
Ride Electric is aiming to grow its client base while enabling businesses to boost their environmental credentials.
Ride Electric managing director, David Anderson, said: “When we recognised that the market was shifting toward electric bikes we wanted to be part of the growth.
“This is our first year, and we are on target to achieve £250k in sales. We wouldn’t be surprised if this figure was exceeded, once the growth in eBikes has taken a hold like it has clearly demonstrated in Holland, Belgium and Germany.
“Our agreement with our manufacturing partner is unrestricted, so we are already in the process of developing remote, regional operations in Milton Keynes and Liverpool.”
Ride Electric provides bikes to individuals for personal use but is currently focusing its efforts on establishing partnerships with the region's business community, before rolling out its offering to the rest of the UK.
This latest deal will allow Northumbria Healthcare to offer eBikes to staff who are looking for a greener commute to work using a tax efficient salary sacrifice.
Sathish Sethuraman, travel/transport plan coordinator at Northumbria Healthcare, said: “As a part of the green travel plan, Northumbria Healthcare has a yearly carbon reduction commitment.
“Cycling has been promoted heavily since 2007 to reduce single occupancy cars entering the trust sites, so when Craig and David approached the Trust Travel Plan Coordinator in 2017 to discuss eBikes and the Green Commute Initiative (GCI) cycle scheme, it all fell into place. We're very much looking forward to our future together”
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