North East software development company, SHOUT Digital, is bringing Great Exhibition of the North to life, with the ‘wayfinder’ app, which allows families to carry the entire event in their pockets.
With thousands of families exploring NewcastleGateshead this summer, Shout designed and built the app to help families have a personalised and immersive experience as they explore the exhibition.
Michelle Hewison, head of client services at Shout said: “We know that no two families are the same and that meant we had to create an app that would encompass each nuance and need to allow everyone to build a completely unique experience.
“The Great Exhibition of the North will be packed with amazing exhibits, live performances, displays of innovation and new artworks and we are proud to have designed a platform that allows families to build their own unique experience, play games and interact with the installations in new ways, ultimately having the most valuable experience of the Great Exhibition of the North as possible. As well as the traditional city maps and exhibition information, the app gets to know your family, combining details on the size of your group, age of any children and interests, with real-time data from the Great Exhibition of the North team to create a bespoke trail just for you.”
From the start, the Shout team wanted to ensure that people, especially children, were at the heart of everything that was being designed.
Gary Boon, chief executive of Shout Digital said: “This project has been such a unique thing for us to develop and a fantastic way for us to showcase our expertise and the scope of what we can do. This wasn’t just another project to us, most of the team have been involved in the project in some way and we are proud to have designed an engaging, informative platform to allow families from across the UK to experience the Great Exhibition of the North in a completely bespoke way.
“This is an exciting time to be involved in the North East tech scene. You can’t just see what is happening, you can feel it. As a region we often talk about the industrial heritage of the North East, but our story isn’t over and we need to be better at celebrating our future. We have always been a community of innovators, storytellers and creators and the North East is starting to stand out and be recognised as a global centre for tech and software development. By engaging young people with the Great Exhibition of the North we are developing our future designers, inventors and leaders which is incredibly exciting.
“Shout is internationally recognised for our innovation expertise but our heart and soul is right here in the North East; we can’t wait to be part of the Great Exhibition of the North and showcase the region as a hub of creativity, innovation and design.”
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