A Newcastle-based soft drinks business is toasting a successful launch into a host of North East retailers.
The brainchild of lifelong friends Dan Young and Kieran Dougan, 40 Kola is an all-natural, caffeine-infused version of a classic cola. Created from a kitchen in Jesmond, the pair came up with the idea after hearing about the explosion of the ‘craft soda’ market in the USA.
Despite only launching in March, the drink has already gained fans across the North East, with the likes of Gateshead’s Block & Bottle, Newcastle’s Mmm… and Glug…, By The River Brew Co. and Ouseburn’s Arch2 all stocking the product.
The soft drink has been crafted from 11 all-natural ingredients and enjoys a tangy, fruity taste. 40 Kola contains 40mg of caffeine, the equivalent of a double espresso.
Co-founder Dan Young said: “We are thrilled with the progress we have made in the short time we have been established. It’s great to work with partners who share our ethos. We feel like this is just the beginning though and we have some really exciting growth plans.
“We are working with retailers who fit with our brand – we want people who are not only looking for a unique drink but people who will buy into the 40 Kola lifestyle. We are for the late-night thinkers, the party bringers and simplicity seekers.”
To create the unique drink, the pair stripped out anything artificial and added in extra citrus to keep things fresh. 40 Kola can be enjoyed on its own or as a mixer. Pairings which have already proved popular include velvety oaky bourbons or dark, fiery rums.
Dan added. “More and more people are not only seeking premium non-alcoholic options as they change their lifestyles, but responsible alcoholic drinkers are aiming to maximise their experiences by pairing their favoured tipple with quality mixers. There are an increasing number of consumers looking to discover new and interesting taste experiences and we think we have achieved just that with 40 Kola.”
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