The founders of intoitMEDIA
intoitMEDIA was set up by a group of students who realised they could join their skills together to help businesses grow their online presence. Founders Adam Wood, Abbie Burgess and Ethan Lowerson-Marshall explain why they set up and why they have entered this year's If We Can You Can Challenge.
What did you do before setting up your business?
Abbie & Ethan have both graduated from the University of Sunderland, with Abbie just finishing her MA in radio and Ethan graduating with a BA Hons in Broadcast Journalism. Adam is currently in his third year of Broadcast Journalism at the University of Sunderland. Abbie spent last summer in China with Aexele helping American businesses break in to the Asian market with digital marketing. Ethan has spent time in newsrooms across the North East so really understands the importance of clear messages through Public Relations. Adam has experience as a freelance web and graphic designer working with small companies and charities previously.
What inspired you to set up your business?
If we are completely honest, we had the idea sat round a pint in the pub. We had all worked together in the past and we thought it was a stroke of genius to bring our three skills together to make a company that could really stand out from a crowded market place.
What makes this business different?
Our business is about making the process simpler for other business. We now live in the digital age where everything is online and you need a good online presence. We all have a background in broadcast media with other skills including freelance web and graphic design, PR and social media management. Bringing these skills together to form a flexible service for clients makes us different. As a small business ourselves we understand that finding the time to do all the extra bits can really be hard and intoitMEDIA is providing this for our clients.
What inspired you to enter the If We Can You Can Challenge?
It was the leap of faith thing, to see what other people thought of our business idea and how it would be received. The prizes on offer could really develop our business even further and really help us take those big steps to make our business even more profitable.
Where do you see your business in three years’ time?
We directors would all like to be taking a full-time wage rather than a part time wage. Expanding our client base further afield with development in other areas of the country using freelancers and the like.
The business would also have taken on two members of staff by this point, we would probably want an office manager and a technical specialist to work along website projects with Adam.
What has been the most rewarding part of your journey so far?
The most rewarding part of business is securing new clients who are working on exciting project, being part of that journey is a buzz that you can’t replace.
What has been your biggest challenge?
The biggest challenge for us as business has been trying to find our place in a very crowded market. But through hard work we have started securing some really stimulating work.
Who/what gave you support or advice?
The support from our friends and family has been amazing, they have told their friends about us. The support and advice given through the University of Sunderland Enterprise Place has been amazing, everything from business advice to one to one sessions has pushed us in the right direction.
What advice would you give to someone looking to set up their own business?
Just do it! We spent a long time sitting around doing nothing until we took the leap and registered our company and that was the drive for us to make a real go of it.
Visit www.ifwecanyoucan.co.uk for more information on the competition.
Tickets are now online for If We Can You Can's ‘Ones to Watch’ live final on 26th October at Teesside University, click here to regsiter.
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