Web developers Roger Byrne & David Duff set up The FoodHouse to offer the food delivery industry a cheaper alternative to the big players. Now ahead of the If We Can You Can competition final on November 22, they tell BQ why they entered the competition.
What did you do before setting up your business?
Website development for clients from around the world, from small to medium size businesses. This also included digital marketing and IT support where necessary. David and I were each sole trader businesses and have worked closely on many projects.
What inspired you to set up your business?
We decided it was time to join forces and fill a gap in the market, we already have our own takeaway websites and they are very popular, but we decided to hit the market leaders head on with a much cheaper choice for local businesses.
What makes this business different?
Our product gives the food delivery industry a much cheaper alternative to the big players giving the outlets their very own website and access to a multi-shop portal with a much lower and capped commission rate.
With a small monthly fee and a fully managed service this was possible. We have brought together many different services to a single point of contact for the outlet and through trust, support and feedback we have developed a working reliable product to the industry.
What inspired you to enter the If We Can You Can Challenge?
After learning about the challenge and seeing one of our clients on the homepage of the If We Can You Can website, we thought, if they can - we can!
We feel our product is very different to what's already out there, we wrote the website code for TheFoodHouse ourselves and as such we can change and manipulate it to suit our clients' needs.
Where do you see your business in three years’ time?
We will be a well- known brand in the UK and consumers will see us as the family friendly, easy to use platform. An introduction into Europe is also on the horizon with marketing taken place in a few countries.
What has been the most rewarding part of your journey so far?
The most rewarding part of the journey is to be able to setup our platform in our restaurants and get really good feedback from a diverse background within the industry. It is nice to visit new owners and they already are aware of your service from a few different friends and colleagues.
What has been your biggest challenge?
To create a full functional website, learning different coding and methods along the way and interlinking our service with different technical products like EPOS systems and printers.
Any type of computer code can be a challenge for anyone and debugging goes on daily to improve the user experience.
Who/what gave you support or advice?
No one has given us any advice, this has been a real journey of self-discovery to create our product and we have had to do a lot of research.
What advice would you give to someone looking to set up their own business?
Do some research before you start to make sure you’re not creating a business idea that’s already there, however even if it is there is always room for a new innovative solution. Always think out of the box and keep your marketing memorable and quirky.
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