New directors to boost visitor economy

A new push to promote the unique appeal of Northumberland has gained the backing of a number of business figures, as BQ reports.

Northumberland is developing a new tourism partnership to promote the unique attractions and spectacular landscape of the county to a national and international audience.

The partnership aims be the champion for tourism in Northumberland, and stakeholders say it is made up of people who are passionate about the county and believe in its potential.

Recently Kate Priestley was appointed as the new chair of the Northumberland Tourism Board, and she has now led the appointment of four new board members: Sarah Green, Kari Owers, Ben Quigley and Stuart Birkett.

Peter McIntyre, of Northumberland’s economic development agency Arch, also joins the board.

Kate Priestley says: “Northumberland Tourism is poised to move forward with renewed purpose, funding, and income with a clear mission to grow the value of Northumberland’s visitor economy.”

Kari Owers is chief executive of North East PR agency OPR. She has created and implemented many high profile campaigns such as the launch of the Tyne & Wear Metro Pop Card and Galaxy Radio in the North East in her career. Owers features in the 2012 Power 100 list of the most influential people in the UK marketing sector.

Sarah Green is director of CBI North East, representing North East businesses. She qualified as a solicitor, working abroad before becoming a communications consultant and returning to the North East.

Founder of a Future Leaders programme, Green also launched the Great North Revolution, a celebration of the North East’s world-leading potential.

Ben Quigley, chief executive at marketing agency Different, is an on and offline communications expert for clients including the Civil Aviation Authority and L'Oreal.

He led the team that developed the highly successful ‘Passionate People, Passionate Places’ North East promotional campaign.

Stuart Birkett is the regional managing director for Johnston Press, the publishers of Northumberland Gazette, Morpeth Herald, News Post Leader and Berwick Advertiser. Heis also deputy lieutenant of Northumberland.

Peter McIntyre heads the county’s regional development company, Arch, which aims to promote enterprise and support business growth in Northumberland, attracting private sector investment.