It’s crucial to engage with staff and make them aware of the energy they use every day. The simplest of behavioural changes can make a real difference, but people need to understand what is within their power to control. Understanding how much energy is currently being wasted by employees, and how much potential there is to save energy and money in specific terms, is the best way to keep people motivated.
Staff behaviours underpin the company culture. Good telephone habits, well presented employees and ‘right first time’ delivery are examples of the ‘personality’ of a business. They determine external perceptions. Energy efficiency awareness should also feature on this list of cultural norms. But just like the other factors which make up an organisation’s ‘personality’, a high degree of energy awareness will not materialise out of thin air. Individual behaviour will be driven by company behaviour and energy awareness campaigns are important.
So how do you go about raising awareness? With cyclones, droughts, resource scarcities and international emissions targets consistently in the news, most people are aware of the general, global need to save energy in a bid to tackle climate change. Whilst such global messages are incredibly important, they can however leave some feeling powerless to help make a difference.
So you need to provide information that is understandable to staff and about which they are able to do something. Changing workforce behaviour should also be a part of the strategic company plan that not only addresses energy efficiency at all levels but is seen to be doing so. You should focus on:
Helping your staff to connect with these issues requires effective communication. Use as many communication methods as you can, as people will respond differently to each type. Depending on your budget, you may wish to try:
Try these tips for a successful campaign:
To help create an effective energy campaign at your organisation, posters, stickers and other useful materials are available free to download at www.carbontrust.com.
You can find out more about energy efficiency, efficient driver training and ways your organisation could generate income from renewable energy installations by visiting www.tadea.com
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