Having completed an extensive period of research and careful development, the Red7SkiWear Kickstarter campaign launched on 5 September with an ambitious of raising £55,000 within 30 days.
To Naomi’s surprise, less than 36 hours into the project, it had already raised more than 15% of its target, and drummed up a huge amount of support.
Following a serious sports injury on Naomi’s part, the CG1 - an all-in-one ski suit - began its journey as a Christmas present idea from fellow Northerner Christie.
The co-founders are so confident in their product that they have left successful jobs in London and taken the leap of starting their own online business with the Red7’s flagship product, the CG1, taking a leading role their plans.
Suitable for both skiers and boarders, the CG1 ski suit is a far cry from the fluorescent one-pieces of the 80’s. Made up of a soft-shell material of polyester-face fabric, stretch PU membrane and fleece backing the three layers work together to maintain optimum body temperature in both mild and cold climates. Within the suit itself wearers will find a unique internal strap design, water resistant zips complete with under arm and inner leg ventilation and RECCO avalanche rescue reflectors.
The CG1 has also had backing from elite athletes. Rio 2016 Olympic hockey player Maddie Hinch, a and seasoned heli-skier and snowboard freerider, Angelica Sykes have both enthusiastically endorsed the brand.
Interested parties can choose to give from £1 to £5,000, each amount allowing the pledger to choose a particular product or service. Those wishing to spend their next ski trip clad in an official CG1 suit can pledge as little as £119 in order to snap up the Super Early Bird offer.
Options for pledgers also include special edition Founding Member (FM) beanie hats, snapback caps, blender bottles, t-shirts, sweaters and a week’s rental of a luxury Swiss chalet.