Clothing brand joins forces with music industry giants

Clothing brand joins forces with music industry giants

Newcastle-based streetwear brand Eighty6 has teamed up with Natal Drums and Marshall Amplification to design a limited edition drum kit.

With clothes inspired by tattoo artwork and urban culture, Eighty6 caught the eye of global music industry suppliers, Natal Drums, within its first year of business.

The one-off drum kit was showcased at the streetwear brand’s official launch party earlier this month, held at World Headquarters in Newcastle.

Gav Gates is the drummer from Newcastle rock band, Boy Jumps Ship, who played the kit on the launch night. 

Eighty6 creative director Peter Steventon said: "We’re not even a year in to business so to have been contacted by two huge brands that we really admire about a design collaboration is incredible.

"The Eighty6 brand is all about supporting and collaborating with creatively talented people who inspire us. We’ve worked with Newcastle based tattooists, artists and musicians to create limited edition clothing designs that we are really proud of. Adding a drum kit into the mix is an unexpected and amazing opportunity for us."

Although the drum kit is not on sale to the public yet, Marshall Amplification’s Steve Vine thinks this could be the way to go with future kit designs.

Marshall Amplification UK and Ireland area sales manager Steve Vine said: "We are always looking at new ways to innovate our design and style of our products, and I thought the Eighty6 graphics were great and we should try them on a drum kit. 

"Personally, I like to support up and coming brands and artists and Eighty6 stood out to me as something new and different. They have also been extremely professional to work with handling fast turnaround in order to get the kit manufactured in record time.

"We will be looking at the public’s reaction to the designs on social media. This will be the test to see if there is a demand for this style of kit, which I am really hopeful for. Aside from that, this is a start of collaboration between us and Eighty6, as we are also looking at launching some t-shirt designs very soon."

Peter Steventon said: "Having opportunities like this so early on is really motivating and makes us want to take bigger steps in growing the brand. For instance, it would be great to try out a pop-up shop in the coming months, as test for a permanent store opening."


Click below for more regional business news