Camerons drinks to Motörhead collaboration

Camerons drinks to Motörhead collaboration

Camerons Brewery has teamed up with rock band Motörhead and Global Merchandising Services to create a collaboration beer.

The North East brewer has been working alongside Motörhead to develop the beer for several months, and it is due to launch later in the year. 

The beer will be called Road Crew after Motörhead’s ‘(We Are) The Road Crew’, which appears on the 1980 ‘Ace of Spades’ album as a tribute to the band’s dedicated team of roadies. 
Road Crew, which will be available in keg, cask and bottle, is based on an American style session pale ale and will have an ABV of 4.5% (5% in bottle).
Band members Mikkey Dee & Phil Campbell have played a key part in the development of the beer. Mikkey said: "I’m proud to have been able to develop this beer with Camerons.  The trials we have tasted have been great.  We wanted this to be an exciting and refreshing brew which is for you, our Road Crew."

Phil said: "It has been great fun working with the guys from Camerons on this beer.  This is going to be an excellent beer for all Motörhead and rock fans around the world to enjoy."
Chris Soley, chief executive at Camerons, said: "We are delighted to work with the guys from Motörhead to create a collaboration beer from scratch.  We’ve spent a lot of time working together to brew something innovative and sampled a wide range of different styles to ensure we did justice to the Motörhead name. 

"Our primary objective was to create a fantastic tasting beer underpinned by the Motörhead branding.  Although still in the trial phases of the Road Crew beer, we’re confident that what we’ve started so far will achieve this.
"It’s a fantastic partnership for Camerons Brewery and complements our growing Head of Steam pub brand, which we’re looking to expand to further cities across the UK."


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