The Awards, now in its 10th year, engaged with over 33,000 businesses from 34 countries this year.
True Potential, which employs over 300 people between its Newcastle headquarters, London and Northern Ireland offices, was chosen for its innovation, ethics and success.
The firm works with close to 20% of UK financial advisers and provides products and technology to almost two million private clients.
True Potential reported turnover of £56.7m in 2015, an increase of 106% compared to 2013. Profit also climbed in the same period by 133% from £5.3m to £12.4m.
True Potential managing partner, David Harrison, said: "We’re very proud to be selected to represent the UK as a National Champion as we approach our tenth anniversary in business. Our success is down to our people and our proximity to the North East’s world-class universities. We have exceptional talent at True Potential that continues to produce some of the most innovative financial technology, products and ideas that help people to save and invest."
Adrian Tripp, CEO of the European Business Awards said: "Congratulations to True Potential who have been selected to represent the UK as National Champions. They are central to the success of Europe’s strong business community, and have shown the core principles we look for of innovation, ethics and success."
The next round requires the National Champions to make a presentation video, telling their unique story and explaining their business success. The Awards’ independent judges will award the best of this group the ‘Ruban d’Honneur’ status and the selected companies will then go on to the Gala Final in 2017.
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