BQ launches Northern Creative and Digital Talent campaign

BQ launches Northern Creative and Digital Talent campaign

Improving the numbers of skilled creative and digital people in the North can truly boost the economy, as BQ’s new campaign seeks to unify the Northern Powerhouse regions to inspire and celebrate the North as a hotbed of talent in the sector.

As the creative and digital sector continues to grow 2.8 times faster than the rest of the economy, the digital skills shortage poses a real risk, especially to firms in the North.

Consistently across the North of England, a primary barrier to growth for firms requiring specialist technical staff is their ability to recruit and retain talent in the region.

The Northern Creative and Digital Talent campaign will aim to influence, and inform, beginning with a series of northern round table strategic dinner debates with the sector, beginning in Middlesbrough with the support of Digital City.

The campaign has the backing of Tech North, part of Tech City UK, and the Department for Culture, Media and Sport is strongly supportive of the aims of the initiative.

The debates, in the North East, North West, and Yorkshire, will address:

  • Barriers the creative industries face when competing for talent
  • How to encourage more northern digital firms to take on apprentices, and promote the sector to young people
  • How to increase engagement between the sector, colleges and higher education providers
  • Whether our infrastructure and investment levels to attract people and businesses
  • Increasing the representation and involvement of woman in the sector, and
  • How to learn from other countries, to maximise opportunities for the benefit of the northern economy.

A Creative and Digital Industry Yearbook will showcase leading talent in the sectors, featuring a comprehensive Who’s Who of the creative and digital industries across the North to showcase talent and the leading lights in business, and later this year, BQ will launch the Northern Creative and Digital Talent Awards to recognise and celebrate the talent of the digital and creative sector.

Managing director of BQ, Bryan Hoare, said: “Through the conversations BQ is constantly having with businesses, we’ve seen this theme emerge increasingly strongly over the last few years.

“The availability of top class, multi-skilled creative and digital talent in the North of England will unlock huge economic potential, once the regions come together to pool their ideas, and their resources, to make it happen.”

You can join in the conversation on Twitter using #NCDTC, and let us know your thoughts, opinions and suggestions online.