As the county’s official destination organisation - representing more than 2,500 tourism businesses - Cumbria Tourism will launch the new five-month campaign on 1 November 2016, running through until the end of March 2017.
The aim is to showcase the events and attractions people can enjoy throughout the winter, by sharing content, images and itineraries to show the rest of the country that visitors are welcome at any time of year.
Cumbria Tourism is working with Cactus Creative on the visuals, building on the success of its award-winning #theplacetobe campaign which has been promoting the Lake District, Cumbria, nationally and internationally.
Ian Stephens, managing director of Cumbria Tourism, said: "Unlike many other UK destinations, the Lake District Cumbria has a plentiful supply of popular events and places to visit regardless of the changing seasons.
"There is no doubt last winter was a challenging time for our £2.62 billion tourism sector, but we are finalising this campaign on behalf of our 2,500 tourism members to showcase Cumbria’s destinations on the national stage and help make the most of the current trend for staycations."
Further details about Cumbria Tourism’s winter marketing campaign will be announced in the coming weeks.
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