The recruitment drive comes as part of an ambitious growth strategy, which aims to double turnover and workforce for the firm over the next five years.
The gaming giant already employs 310 people in Sunderland and last month announced its intention to build a new 25,000 sq ft office next to its current HQ.
Approximately 75% of the new roles created will be in software development. Other roles include animators, graphic designers and careers in project management.
“Most of these roles will be based in our new building, and some in our Rose Line Building. What we want to do with our new office is create the best working environment for our team – modern, welcoming, a place where people enjoy coming to work,” said chief executive Phil Cronin.
“We’re a tech company, and with the addition of these new positions, we’ll be one of the biggest employers of software developers in the region – with about 120 positions.”
Tombola has its own in-house team of game designers and developers. It creates games for tombola’s website and apps, as well as tombola arcade, a new offering giving people the opportunity to play arcade games on the go.
“That gives us a real edge in the market – and provides genuinely interesting and challenging work for our software developers,” said Mr Cronin.
Tombola has its own academy that this summer is taking on six new graduates, but the company is looking to recruit both experienced developers and graduates.
“We need the right balance between the experienced programmers and developers and people coming into the industry,” said Mr Cronin.
“We have good working relationships with all of the north east universities, and recruit from all of them. It’s a competitive market, but we’re well placed to make sure we recruit the best candidates.
“The tech sector is increasingly important to the region and it’s exciting for us to be part of that,” he added.
Leader of Sunderland City Council, councillor Paul Watson, said he was delighted to hear that tombola was recruiting so many new staff: “It’s great that tombola are based here on Wearside, they’re a leader in their field and an important employer in the city.
“The company has made a strong physical commitment to our city with its plans for a new riverside HQ and it’s good to hear that it is recruiting more new talent.
“These types of jobs are as important for the city as the number. Sunderland has a growing reputation for innovative, ambitious tech companies and tombola’s expansion can only add to that reputation.
“What is especially pleasing is how tombola is a home, family, and city-grown company that is succeeding in a very dynamic sector and it continues to recognise, support and re-invest in its roots. We can be very proud of this company and we all wish them more success in the future.”